Learn how to grow your email list using your link in bio page. This step-by-step guide shows how to add a form, offer lead magnets, and get more subscribers without spamming.
Email is still king. It outperforms social media for engagement, conversions, and building long-term relationships with your audience.
But here’s the catch: You can’t grow an email list if no one knows where to sign up. That’s where your link in bio comes in — and it’s more powerful than you think.
👩💻 Step 1: Give People a Reason to Subscribe
No one signs up for “updates.”
Give them a value-packed reason:
- 📘 Free PDF guide
- 🎧 Bonus audio episode
- 🧠 Secret tips list
- 🎨 Free templates
- 📅 Discount or early access
Example CTA:
“Join my email list & get my free 5-step Notion template for ADHD focus.”
🔗 Step 2: Place It Smartly on Your vip.bio Page
Position your form above the fold — ideally second or third on your link in bio page. Use a visual block that stands out.
Options in vip.bio:
- Form block
- Button link to a ConvertKit / Mailchimp form
- Embedded form with custom design
🎯 Step 3: Test Different Incentives
Not all freebies convert equally.
Try:
- A cheat sheet vs. a checklist
- An audio file vs. a template
- “Sign up now” vs. “Get your free gift”
Use vip.bio analytics to track click rates and conversions. Change what doesn’t work.
🧪 Step 4: Keep It Low Friction
Tips to make it easy:
- Use only name + email (not 6 fields)
- Use a single clear CTA button
- Don’t redirect to a full website — stay in the flow
🔄 Step 5: Follow Up With Value
Once they’re in your list:
- Send a welcome email (automated)
- Deliver the freebie instantly
- Include a short CTA in your first 3 emails (watch video, shop now, etc.)
🚀 Bonus Use Case: Lara's Story (Mini)
Lara (our creator from this article) added an email form to her vip.bio page. She offered a free "5-Day Morning Routine PDF."
📈 Result:
- 382 new subscribers in 1 month
- 47% download rate
- 13 affiliate sales from welcome emails
Ready to Grow Your List?
You don’t need a website. You need a reason, a form, and a page that works.